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Kraft’s Mobile Branding Recipe Ed KaczmarekDirector of Innovation, Consumer ExperiencesKraft Foods
Marketers Buzz About ROI (Fri, 12 Mar 2010 04:01:00 GMT) Mixed messages on social media
Print’s Place in Multichannel Retailing (Thu, 11 Mar 2010 04:01:00 GMT) Glossy pages and aspirational copy draw high-value customers
B2B Lead Generation Blog Most important B2B Marketing Metrics For CEOs Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people. They do have a bunch of activity metrics and some squishy metrics like brand recognition. At the same time, most CEOs...
Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin As I’ve written before, when dealing with the complex sale, most people aren’t coming to your website to buy; they’re coming to your site for information. And people are hesitant about giving up too much info on forms before you've...
Lead Generation via Search: Comparing Quantity and Quality Have you wondered about where you should put your online lead generation budget into search engine optimization or paid search? Check out this new chart by MarketingSherpa, "Comparing the Quantity and Quality of B2B Search-Generated Leads": (click chart to expand)...
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